Lledo was a reversal of Odell's own surname, which set out to specialise in replicating early Matchbox series styles. Odell and Russell bought machinery from the Universal company of Hong Kong, who had brought and shipped the Matchbox manufacturing plant to Hong Kong. Odell and Russell re-shipped the machinery back to a factory in Enfield, England where in April 1983 a new range called "Days Gone" was launched.
The favourite model of collectors of the company's products was a Ford Model T van, which then became the basis for the start of a series of limited edition models for gifts, product launches and special promotions; most commonly produced in limited edition runs of 500 or 1000 models. The company later launched the "Vanguards" range, which specialised in replica classic cars.